In Franchise Sales one of the most challenging objections you will run into during the sales process is bad validation.
You get a qualified lead that is interested in your concept, they attend the Webinars, Fill out an application, Get the FDD, Do the conference calls, Then they call your Franchisees.
At this point one of 2 things usually happens.
1. They call you back and are gungho and ready to buy or…..
2. You never hear from them again.
Can you guess why you never hear from them again?
Yep you are right, they had a bad experience in the Validation Phase of the process.
Your franchisee unknowingly said something out of place or answered a question in a different way than you anticipated. They said something that you had not thought of or they simply said something contrary to what you told the lead.
Either way you lose credibility or lose the lead all together.
Best case scenario the lead does call you back and you have to overcome what the franchisee said to them. Now you are in a reactionary sales mode, which is never a healthy position for any salesperson.
Why allow Validation to be an obstacle? Why not use it as a tool? What if you already knew what your franchisees were going to say to the leads when they called for validation?
“Hey Bob, when you call our Franchisees, they are going to tell you that the biggest challenge in the business is finding and keeping the good employees”
Now when the lead calls your Franchisees and hears exactly that you GAIN credibility instead of losing it!!
Do you think that being proactive with the lead on what they are going to hear is a good thing?
Then you need to use our service.
Find out what your Franchisees are going to say before they talk to your leads.
Our service is kind of like a Mystery Shopper for Franchise Validation. We call your Franchisees and act like a lead that is buying your Franchise, we tell them we are working with you and have some questions.
Then we ask them a list of questions about their experience, success, profitability, training, support, would they do it again etc….
The list of questions is customizable or we can use your list, whatever works for you.
The cost? How much is each franchise sale worth to you?
Seriously though, the cost is minimal, check out our pricing page here.
